The first 10 minutes have been a success. The following hour, a triumph. The rest of the time, a blockbuster.
I decided to spend the night of New Year’s eve by walking with a billboard (actually a cardboard bag) in order to advertise my book.
It ended with 2 hugs (from a blonde and a brown hair women), 6 photos together with fans or alone, hundreds of handshakes, thousands of “Happy New Year”, hundreds of people reading “Italian Aurora” for themselves and their friends, tens of people asking me what “enlighten your reading time” means, a few tens reading the slogan flawlessly and congratulating for the choice of words and message, tens of foreign people screaming “Italian”/”Italy”, one protest, a couple of “bollocks”, two missed sales (I didn’t have the book with me), 3 people lightly trying to destroy the billboard, one note with my name for a drunk person to remember who I am the next day, endless smiling (by me, by the other people), few protests (meaning non-sense) by some Italians and tens of Italians enjoying the advertisement of our culture.
Choice of “Italian” for the title has been the best choice, the white billboard was not too high, not too big, it was perfectly visible, it endured pouring rain.
I ended the night by having talked with maybe 15 people. It was a dive in the sea of people who were there to have fun; who were kind, appreciative, willing to meet other people; it was a moment of sharing.
Yesterday I was myself. People enjoyed it. It was fun.